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When Your Childhood Issues Become Brand Identity – Screw the News
Satire

When Your Childhood Issues Become Brand Identity – Screw the News

Trauma as Marketing Strategy In what Los Angeles marketing executives call “authentic personal branding,” a generation of entrepreneurs has discovered that weaponizing childhood trauma makes for excellent content strategy. These therapeutic exhibitionists have transformed daddy issues, abandonment anxiety, and attachment disorders into carefully curated Instagram aesthetics complete with color-coordinated mood boards. The monetization of psychological …